News Releases


29 July, 2013

Hakuhodo Incorporated
Hakuhodo DY Media Partners

Hakuhodo and Hakuhodo DY Media Partners launch a content matching service that allows businesses to maximize content efficiency

The Content Business Lab1 provides businesses with a content matching service that helps them make the most efficient use of content. It is a joint project led by Hakuhodo DY Media Partners (HDYMP) and Hakuhodo Incorporated (Hakuhodo), which are both headquartered in the Minato ward of Tokyo. Hakuhodo is headed by Hirokazu Toda, while HDYMP operates under president and CEO Hisao Omori.


This content matching service offers rankings based on “reach” (the ability to reach a wide audience) and “ability to drive spending”. Content profiling sheets employ unique analytical tools developed by the Content Business Lab to assess the power of different forms of content, and can help businesses determine how they can best use content to achieve advertising and service development goals.

By identifying the potential of content to connect businesses with sei-katsu-sha from a variety of perspectives, we are able to advise our clients on selecting the optimum content, most effective tie-ups, and other means of achieving their specific goals.

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