Hakuhodo DY Media Partners, D.A. Consortium Holdings, and WiL launch a new joint development program for media content companies: Media Contents Innovation Camp

Hakuhodo DY Media Partners Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hirotake Yajima; “Hakuhodo DY Media Partners”) and D.A. Consortium Holdings Inc. (Headquarters: Shibuya-ku, Tokyo; President: Masaya Shimada; “DACHD”), along with the support of venture capital firm WiL, LLC (Headquarters: California, USA; Co-founder & CEO: Gen Isayama; “WiL”), have launched a new joint development program designed for media content firms1 called Media Contents Innovation Camp (MCIC).
The emergence of artificial intelligence, IoT, and other cutting-edge technologies is profoundly changing the business environment around the media and content industries, and prompting these industries to embark on a search for innovation and new business models. Recognizing the importance of this trend, Hakuhodo DY Media Partners and DACHD have partnered with WiL, a firm with a wide network, Japan-US venture capital and a long track record of success of developing new businesses for major corporations, on providing a business creation program. The new program’s mission will be to support the efforts of media and content companies to foster innovation, and achieve innovative businesses that fuse diverse types of content and resources with cutting-edge technology.