News Releases


02 July, 2015

Hakuhodo DY Media Partners
Project Dining Out

Let all your senses bask in the magic of the Kyushu town of Arita,
famed for its porcelain, at the premium outdoor restaurant

Dining Out, a premium outdoor restaurant that materializes for only a few days somewhere in Japan, will visit the town of Arita in Saga Prefecture, Kyushu, on Saturday, September 12 and Sunday, September 13, 2015, for its seventh iteration, DINING OUT ARITA with LEXUS.


Project Dining Out partners with leading chefs, creatives, and artists, as well as local people, in uncovering something new and magical about each place it visits, refining it, and sharing it with the world. The core of the project is a premium outdoor restaurant that opens for a few days only; there cuisine prepared in novel ways by a master chef using local ingredients is served in a spot carefully selected and stage-managed to best capture the charm of the locale. It’s an experience sure to delight not just your taste buds but all your senses.


DINING OUT ARITA with LEXUS will take place in the town of Arita in Saga Prefecture on the island of Kyushu. Arita is famed for its eponymous porcelain, Arita ware, which next year marks its four hundredth anniversary. The event will bring together Arita ware, which has pioneered the Japan brand by constantly intertwining tradition and innovation, with cuisine prepared in a unique way by a star chef using the natural ingredients that the sea and soil of Saga yield in such abundance. It should prove to be the ultimate marriage of cuisine and tableware.


Your chef will be André Chiang, owner and chef of Singapore’s number one dining destination, Restaurant ANDRE, which placed fifth in Asia’s 50 Best Restaurants 2015. André, who also has a profound knowledge of ceramics, will team up with several Arita workshops in undertaking the challenge of orchestrating the ultimate marriage of cuisine and tableware for each dish. The potters who will join him are, while heirs to the Arita ware tradition, also the innovators of a new style of Arita porcelain, and they will create a complete original dinner service just for Dining Out. Thus for two days only, the culinary creations of a star chef admired worldwide will come together with the artistry and skill of Arita ware in which Japan takes such pride.


Your host will be Takanori Nakamura, Japan regional chairperson of the World’s Best 50 Restaurants Academy and a columnist who writes on fine dining, fashion, culture, and other aspects of luxury living.


A marriage between traditional Japanese porcelain in a new incarnation and the most delectable cuisine, realized by masters of their respective crafts in the very spot where Arita ware evolved. It will be a treat for all your senses.


DINING OUT ARITA with LEXUS will take place twice only, Saturday, September 12 and Sunday, September 13, 2015. On the day after the dinner—the 13th and 14th respectively—participants will visit an Arita workshop and receive an exclusive tour of Arita ware history. Tickets go on sale from today, Wednesday, July 1. Only sixty places are available.


Lexus will again act as official partner. Dining Out sets itself the creative challenge of stimulating all the senses and engendering an experience that surprises and delights; and as a Japanese luxury brand Lexus can certainly identify with that, hence its support. To add to the enjoyment of the event, participants will also have the opportunity to experience the Lexus driving program.

For more details, please refer to the following PDF file.

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