News Releases


23 July, 2009


The i-Media Business Division at Hakuhodo DY Media Partners Inc. has developed Rocket Box, a video conversion Application Service Provider that collects positioning information from streets and shops filmed for television programs and stores them in an image database and enables this data to be distributed. The service was opened to broadcasters and other video content holders in July 2009.

Broadcasters perform secondary editing on program content, use Rocket Box to add positioning information such as latitude, longitude, and altitude, and then upload the video material onto the server. Once on the server, the video material is automatically converted into various video formats and stored in a database. It then becomes compatible with a number of next-generation communication services that allow access to the video through mobile phones, car navigation systems, or other devices that use geographical information.

Rocket Box also allows users to easily distribute TV program video from their own websites. The ability to reuse video material after it has been broadcast creates more opportunities for viewers to gain an interest in the content and may increase the number of actual program viewers.

Hakuhodo DY Media Partners has teamed up with mobile phone carriers and other companies and plans to provide and test trial position-linked information services that use next-generation mobile navigation applications compatible with Rocket Box.

Hakuhodo DY Media Partners will continue to provide valuable media services to advertisers, media holders, and sei-katsu-sha alike while pursuing the possibilities of innovative advertising business models.

Note: About geoinformatic space
Geoinformatic space combines real-world special information with virtual space information online. It is used in next-generation mapping and position information systems.

Rocket Box service overview


・Name: Rocket Box

・Description: A database service that stores video and information shown in television programs along with positioning information. The programming is then converted into a variety of formats that can be viewed on any terminal. The database stores position information such as latitude, longitude, and altitude.

・Instructions: Drag and drop each reedited program video file over the Rocket Box special desktop application. Enter the necessary information and the transfer is complete.





Service procedure



For more information, contact:
Hakuhodo DY Media Partners
Public Relations Department
c/o Kato/Funahashi TEL: +81-3-6441-9347

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