Hakuhodo DY Media Partners, Yahoo! JAPAN, and DAC Establish Handy Marketing Inc. to Research and Develop Marketing Solutions

With the objective of expanding data marketing, Hakuhodo DY Media Partners Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hisao Omori; “Hakuhodo DY Media Partners”), Yahoo Japan Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Manabu Miyasaka; “Yahoo! JAPAN”), and D.A. Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Hirotake Yajima; “DAC”) have agreed to jointly establish Handy Marketing Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Masuhiro Oohori) to research and develop marketing solutions and related services.

Nowadays, the interests of advertisers in digital marketing lie in integrated planning with mass advertising and practicing data-driven marketing. The three companies of Hakuhodo DY Media Partners, Yahoo! JAPAN, and DAC will develop planning tools that utilize each company’s knowledge on data analysis and planning to the fullest extent, and develop relevant services.

■ Company Outline

• Company name: Handy Marketing Inc.
• Location: Minato-ku, Tokyo
• Date established: April 1, 2016 (planned)
• Capital: 200 million yen
• Investment ratio: Hakuhodo DY Media Partners 50.1%, Yahoo! JAPAN 49%, DAC 0.9%
• Description of business: Marketing solution research, development, and analysis
• List of directors: President & CEO Masuhiro Oohori (Hakuhodo DY Media Partners)

Executive Vice President Takeshi Amano (Yahoo! JAPAN)