Four Hakuhodo DY Group Companies to Jointly Establish
Hakuhodo DY Group Cross-Media Business Center

Tokyo―December 26, 2006―Hakuhodo DY Media Partners Inc., Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc., four Hakuhodo DY group companies, have announced they will establish Hakuhodo DY Group Cross-Media Business Center (XBC) on December 16. XBC will provide the entire Hakuhodo DY group with tailored cross-media solutions that creatively integrate mass media, Internet and other advertising media.

The spread of Internet and other digital media in recent years has dramatically diversified and become complicated in the routes by which sei-katsu-sha* receive information from the media. Advertisers, in turn, now demand their agencies to integrate and combine the best media, whether mass media or otherwise, to maximize the effects of their advertising and promotion strategies. In short, they look to choose specific solutions based on Touchpoint(TM) Planning. With this in mind, the Hakuhodo DY group established Hakuhodo DY Group i-Business Center (IBC) in February 2006, a cross-group unit serving all group companies.

The Hakuhodo DY group now takes a step further with XBC, which is being established to create and expand business that integrates existing mass media and interactive media, a field in which the Hakuhodo DY group excels.