Media and content strategies tailored precisely For each communication aim

As the contact points between sei-katsu-sha and media continue to expand and diversify, media planning has been propelled to the front of communication strategy. Hakuhodo DY Media Partners works to ensure optimum planning for each client by accumulating an unparalleled wealth of data on markets and sei-katsu-sha, and developing systems that enable us to capitalize on the full range of media and content options available. Our planning systems are grounded in sei-katsu-sha insight and include media mix and cross-media approaches that enable us to deliver persuasive creative communication, as well as optimal budget efficiency.

Communication strategies・Planning・Data analysis・Effect Verification

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