HDYMP develops Video Business Management System,
a one-stop video transmission service for media companies and content holders

Hakuhodo DY Media Partners Inc. (head office: Minato-ku, Tokyo; Hisao Oomori, President and CEO) has developed an original Video Business Management System (VMS) especially for television, newspaper, magazine, radio, internet and other media companies and content holders. As a one-stop system with all the functions needed for doing business, the HDYMP VMS can help companies and content holders grow their video businesses.

For media companies and content holders in today’s steadily growing video market, launching a video transmission service can incur high start-up costs and can be difficult to get off the ground. But with HDYMP’s VMS, media companies and content holders can begin transmitting video without high startup costs and focus aggressively on generating video advertising revenue.

By providing a universal design template into which the user inputs basic data, the VMS makes it easy to build a unique video site (Content Management System: CMS). Additionally, a video server, ad server, product sales and e-commerce links, DMP (data management platform) links, and other functions contribute to expanding the business into every domain.

And the HDYMP VMS does more than just produce ad revenue from a single video site. Media sites using our VMS vertically transmit content as part of an integrated network. Our VMS also makes it easier to provide advertiser owned-media content, and when linked to local government bodies, it can be used to provide local content and to promote tourism and policy planning for inbound visitors. In sum, the HDYMP VMS maximizes the value of video content and builds a business model driven by a positive cycle (also known as the “media spiral concept”) that generates a continuous stream of video revenue.