News Releases

16 October, 2018

Source:
Hakuhodo Inc.
Hakuhodo DY Media Partners Inc.

Hakuhodo Group and Hakuhodo DY Media Partners Group companies win 24 awards, including a Grand Prix, at Spikes Asia 2018
Hakuhodo pair also wins Gold in the Young Spikes Design Competition

Tokyo—October 16, 2018—Hakuhodo Inc. and Hakuhodo DY Media Partners Inc. are delighted to announce that Hakuhodo Group and Hakuhodo DY Media Partners Group companies have won 1 Grand Prix, 4 Gold, 9 Silver and 10 Bronze awards at Spikes Asia 2018 in Singapore.

 

In addition, a Hakuhodo team won the Gold for Japan in the Young Spikes Design Competition, which pits national teams of two against each other.

 

Awards won

 

Grand Prix

 

 Digital Craft: Technological Achievement in Digital Craft
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

 

Gold Spikes

 

 Design: Digital & Interactive Design
 Digital: Brand / Product Video
 Film Craft: Production Design / Art Direction
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
(Three Gold awards)

 

 Design: Promotional Item Design
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

 

Silver Spikes

 

 Radio & Audio: Use of Audio Technology
Advertiser: Star Flyer Inc.
Title: Star Chorus
Agency: Hakuhodo Inc.

 

 Media: Use of Social Platforms
 Entertainment: Excellence in Audience Engagement & Distribution Strategy
Advertiser: Y!mobile
Title: 720 HOURS OF YOUTH
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.
(Two Silver awards)

 

 PR: Healthcare
 Healthcare: Non-profit Foundation-led Education & Awareness
Advertiser: Locomo Challenge Council
Title: Locomo Challenge!
Agency: Hakuhodo Inc.
(Two Silver awards)

 

 Digital: Influencer / Talent
 Film Craft: Visual Effects
 Film: Consumer Durables
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
(Three Silver awards)

 

 Design: Environmental / Social Impact
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

 

Bronze Spikes

 

 Film Craft: Direction
 Film Craft: Use of Original Music
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
(Two Bronze awards)

 

 Entertainment: Excellence in Audience Engagement & Distribution Strategy
Advertiser: Subaru Corporation
Title: Subaru “Your Story With” Wholistic Branded Entertainment CP with TVC/TVDRAMA/NOVEL
Agency: STORIES LLC / Hakuhodo Inc. / Yomiko Advertising Inc.

 

 Brand Experience & Activation: Use of Social & Digital Platforms
Advertiser: Y!mobile
Title: 720 HOURS OF YOUTH
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

 

 Brand Experience & Activation: Corporate Social Responsibility (CSR) / Corporate Image
 Brand Experience & Activation: Integrated Campaign Led by Brand Experience & Activation
 Digital: Influencer / Talent
 PR: Business Citizenship / Corporate Responsibility & Environmental
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
(Four Bronze awards)

 

 Print & Outdoor Craft: Illustration
Advertiser: Jakarta Globe
Title: Old Man
Agency: PT Hakuhodo Indonesia

 

 Print & Publishing: Corporate Social Responsibility (CSR) / Corporate Image
Advertiser: Jakarta Globe
Title: Old Man / Boy
Agency: PT Hakuhodo Indonesia

 

Young Spikes Design Competition

 

 Gold
Taro Taniwaki, Hakuhodo Inc.
Takayuki Ichida, Hakuhodo Inc.

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