Knowledge

Deeper understanding of the touchpoints Linking sei-katsu-sha and media.

e media and content business is built on knowledge. At Hakuhodo DY Media Partners, we focus on media marketing and R&D to advance our knowledge and accrue the data necessary to maintain a clear picture of the evolving communications landscape. In the area of media marketing, we partner with media suppliers and content holders to increase communication value and stimulate markets. Our R&D operation focuses on gaining insight into the nexus of media and sei-katsu-sha and developing planning systems and other business tools.

Sei-katsu-sha analysis、Knowledge development、Information provision、Market revitalization

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