The media and content business is built on knowledge. At Hakuhodo DY Media Partners, we focus on media marketing and R&D to advance our knowledge and accrue the data necessary to maintain a clear picture of the evolving communications landscape. In the area of media marketing, we partner with media suppliers and content holders to increase communication value and stimulate markets. Our R&D operation focuses on gaining insight into the nexus of media and sei-katsu-sha and developing planning systems and other business tools. Institute of Media Environment The Institute of Media Environment is a think tank that we established to examine the effects of digital technology and social change on the media environment. The Institute aims to advance both media and content by divining future opportunities in the media business and inventing new potentialities for media.